I'm not trying to defend the administration...I know they've had problems...but I think that the way that the press release was put out there was more just trying to spin the numbers in a positive way.
For a lot of the students (both current and prospective), perception = reality. Last year when a few news sources mentioned the possibility of schools like Eastern and Chicago State closing, Western was kinda lumped in there too. Before long, I was seeing all kinds of mentions on twitter and facebook of people saying that Western wouldn't be open in the spring or wasn't going to be open for this fall semester or whatever. Many people saw that mention that there was a chance of some universities closing, Western was mentioned in there...then all of a sudden, as far as people talking online are concerned, we're closing the next semester.
The schools have to post enrollment numbers and various press sources are going to run with them and put their own headlines to them, but I think Western did the right thing in this case by getting in front of the enrollment news and posting a positive sounding press release..."enrollment remains steady...despite a smaller number of graduating high school seniors", "numbers have remained stable, and that our retention rate has increased."
On the SIU and NIU news pages (
http://news.siu.edu/ and
http://newsroom.niu.edu/) there is no mention of the enrollment at all. What this has led to is when you do a search for "southern illinois enrollment" on google news, here's the first few headlines I see:
"SIU officials announce enrollment down 7.6 percent"
"Enrollment reaches historic low at SIU"
"SIU Carbondale fights historic enrollment drop"
"SIU enrollment at lowest point since 1965, data shows"
If you do the same thing for NIU, you do get an article that talks about both WIU and NIU being down because it's from the QC area, but then:
"NIU enrollment down 5.5 percent"
"Fall enrollment down 5.5 percent at NIU; freshman enrollment drops 20 percent"
Now do the same thing for Western...the first line is:
"Western Illinois University: A Bright Future"
and then you see the article about WIU and NIU from the QC area and then the other press. But, the first thing you see is something positive. Yes, it's put out by our own University Relations, but it doesn't change the fact that your first impression is a positive one.
So, I don't think that they're really resting on their laurels, I think they're trying to get ahead of the story with a positive spin and get that pushed out to the press before they can take the numbers and put out their own take on it. They're not hiding the numbers, but they're making the best of a rough situation. And honestly, it is a much better situation than it initially looked like it might be (the temporary budget "patch" probably helped somewhat too), and I'm sure they're going to keep working as hard as they can to bring in new students, but it's just going to be tough for a while until the budget mess can get sorted out (assuming it does get sorted out).