Macomb Radio has not been a reliable provider for the games. I was at Saturday night's game with North Dakota. I tuned to Macomb 102.7 FM to hear the post-game show on my ride home. They were playing music instead. I was able to hear the post-game show by switching over to Beardstown station WRMS. But their signal is weak in Macomb.
Macomb is in the fringe area of WRMS' signal.

But this was not the first time that there has not been a post-game show on Macomb radio. It also happened several times during the football season.
And last Thursday, I turned on Macomb 104.1 FM to hear the Western Women's game at South Dakota. But they were playing music.
McDonough District Hospital and Pepsi seem to be the main advertisers on the games. They are not getting their money's worth on the Macomb stations.
There was a time about 10 years ago when all of the Western games were on WIUS-FM.
The university owns two radio stations: WIUS and WIUM. That would be an option to consider.
Eastern Illinois University airs their games on their university-owned station WEIU-FM.
LB Sports Productions does a good job with the games. But having a Beardstown station as the "Flagship station" opens the door for reception problems in Macomb. Beardstown is 35 miles south of Macomb.