The winning video (and runner up) gets shown on CBS during March Madness coverage, $20k scholarship donation to their school, and a trip to the final four (for the video creator/submitter).
Also you can enter up to 10 times per email address per day:
As near as I can tell, since a Western one won the conference part of it, then the creator gets a $250 gift card and a $10k donation to the scholarship fund of their favorite school (which hopefully is Western).Limit ten (10) Votes per person, per email address per day during the Voter Sweepstakes Period. For the purposes of this Promotion, a “day” will be defined as 12:00:00 a.m. ET to 11:59:59 p.m. ET.
I don't think you need to go nuts with it, but feel free to stop by and toss a few votes towards Western to get us some publicity and possibly more $ for the scholarship fund.